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breathe announces plans to expand in Rochester and beyond | Business

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breathe announces plans to expand in Rochester and beyond

Exciting news out today from breathe...

breathe today announced plans to expand in Rochester and to begin franchising soon.  Its third Rochester location, known as the breathe downtown annex, will occupy the 3,200 sq. foot first floor of the historic Hutchison House at 930 East Ave.  It is slated to open Monday, Nov. 14 and will be open seven days a week.  Specific hours will be announced soon.  In addition, breathe will look to Upstate N.Y. for its first franchise locations.  It is the first-of-its-kind yoga studio to offer franchising.

breathe also announced that it will lower the price of its Living Yoga program which gives members unlimited yoga every month and other benefits.  The price will drop from $140 to just $99 per month.   

“We want to do what we can to help more people do more yoga,” said Cyndi Weis, owner of breathe.  “Adding this third location in Rochester, creating franchising opportunities and lowering the price of our unlimited yoga program will all help us work toward that goal.  Between the new East Ave. location and the two other locations in Pittsford and Webster, we will now offer more than 75 yoga classes every week, staggered at various times to give people options that fit their schedules.”

“The timing is right to expand,” added Cyndi.  “More people than ever are becoming interested in yoga and good health.  Franchising will be a way for us to help motivated individuals offer the types of lifestyle services we’ve provided and serve our mission of helping people live life inspired.”

More on the breathe downtown annex:
The breathe downtown annex will feature two studios offering vinyasa – also known as “hot” or “flow” – yoga.  The building’s former ballroom will become the largest yoga studio in any of breathe’s locations.  A smaller yoga studio will be used for specialty and private classes.  The location will also offer a small boutique that will sell yoga items, including its custom-designed tee shirts, as well as drinks and light food.  Plenty of onsite parking is available at the new location, too. 

With this new, large space, breathe will be able to offer additional workshops and classes and invite in more guest teachers for any special events held there. The space also features a catering kitchen, allowing breathe to provide food for those events, leveraging the cooking expertise of those at its Pittsford location, including its chef, Santino Cala.

To kick off the launch of breathe’s downtown annex, it will host a fund-raising/grand opening Farm-to-Table event on Saturday, Nov. 12.  The event will feature a silent auction, live music and great food by local farmers and breathe’s chef.  Proceeds will help breathe meet a $20,000 fund-raising goal to help those in Haiti affected by the 2010 earthquake. More details will be available soon.

More on Franchising:
breathe started as a small 1,600 sq. foot business in Pittsford.  Since then, it has grown considerably.  Its flagship location now offers 6,000 sq. feet of expanded core offerings including a full-service commercial teaching kitchen, acupuncture and other spa services and a larger retail boutique.  In 2010, breathe opened a second 3,100 sq. foot location in Webster, demonstrating that its original concept of yoga studio, spa and juice bar can be successfully replicated.

The breathe yoga franchise opportunity offers multiple potential revenue streams, a growth-oriented business cycle, plus the ability to positively affect individual lives and communities through community involvement and charitable donations. breathe has been working with the Chicago-based iFranchise Group to develop its franchise program. iFranchise has provided consulting services to franchisors including Subway, Gold’s Gym Franchising, McDonald’s and many more. 

“We have submitted our franchise registration, which is pending approval,” said Cyndi.  “Once we have that, we will provide additional details on franchising opportunities. Those interested in learning more should check our Web site periodically for updated information.” 

More on breathe:
breathe is a family business.  Besides overseeing the business operations, Cyndi teaches yoga classes and has been a registered dietitian for more than 20 years.  Cyndi’s daughter, Carly, manages breathe’s yoga program and is a licensed acupuncturist.  Her other daughter, Abby, runs breathe’s retail operations and is a licensed esthetician.

“We have always pursued this business from the perspective of doing what we love and putting it all under one roof,” said Cyndi.  “We are inspired by our customers and the family-like environment we have all created together. Our motto is to live life inspired.  We want that for everyone involved in the breathe brand, from our franchisees to anyone who walks through our doors.”     

For more information about breathe, visit www.breatheyoga.com or call (585) 248-9070.


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