It was 1978 when Penfield was first introduced to a new workout facility that had little more than eight racquetball courts and a few locker rooms.
Back then, it was called the Penfield Racquet Club, and owner and founder Alan Hanford remembers the way people misunderstood the concept.
"People kept asking, are you a tennis club?" he recalls. "People were always confused and 75 percent of our members were fitness people"
The club has since undergone changes to its facilities and name, which was changed to Penfield Sport and Fitness this year to better reflect its offerings that have shifted to meet the needs of an ever changing market.
A steady number of 2,700 members have remained loyal despite competition from other fitness centers like the Eastside YMCA, which prides itself on a strong family-centered brand.