Upper Crust Cakery is Penfield's newest sweet spot | News
Julie McOrmond is a go-getter of the sweetest kind. The Penfield native has spent the last five years building her thriving cake business from scratch, and she’s only 25.
“It’s definitely a big responsibility but I feel like I’m up to it,” she said.
She was homeschooled, and this allowed her to practice baking through her childhood and teen years. She began taking orders from customers and selling baked goods at the Fairport Public Market, and eventually turned that hobby into Upper Crust Cakery in 2006.
The new site on Five Mile Line Road hosted its soft opening in mid-October and will be hosting its official grand opening on Saturday, Nov. 12.
It’s nearly triple the size of their previous location on Penfield Road, and is convenient for kids walking from school or the casual pedestrian in search of a snack.
It’s most popular for its wide variety of cakes, “colossal” cupcakes and cutout cookies made daily. Perhaps most entertaining for customers is the chance to flip through the thick photo album that shows the vast array of creative products sold, from a fake cherry pie cupcake to a penguin cake, to a cookies that resemble the characters in “Rudolph the Red-Nosed Reindeer.”
Cakes are made with six different cake bases, and new flavors, including chocolate chip cookie dough and red velvet, will be unveiled at the grand opening.
Upper Crust’s baking style is straightforward and uncomplicated — and for some seeking a taste of their childhood, it can even be nostalgic.
“This fulfills that niche for people looking for home baked goods,” said McOrmond. “I tend to call it American Classic Style because we do the old grandma’s kitchen, from-scratch kinds of things I grew up with.”
Maybe she picked up a few secrets while working at Cheesy Eddie’s for five years, or her goal of making things taste as good as they look. Whatever the secret, people are quickly catching the craving.
Whether it’s making a cake for a wedding, baby shower, or first birthday, McOrmond says the business has allowed her to personally engage with people in a unique way.
“It’s really fun to be part of people,” she said.